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Cycling Deals
Cycling Deals
Redesign of eCommerce eCommerce brand specializing in sports equipment
Redesign of eCommerce eCommerce brand specializing in sports equipment

TIMELINE
TIMELINE
October 2025
October 2025
ROLE
ROLE
UI/UX DESIGNER
UI/UX DESIGNER
PLATFORM
PLATFORM
Mobile Application
Mobile Application
Project Overview
Project Overview
Project Overview
Cycling Deals is an Australian eCommerce brand specializing in sports equipment. This project involved a complete redesign of the consumer-facing shopping experience and the creation of an internal management system to streamline business operations.
Cycling Deals is an Australian eCommerce brand specializing in sports equipment. This project involved a complete redesign of the consumer-facing shopping experience and the creation of an internal management system to streamline business operations.
Cycling Deals is an Australian eCommerce brand specializing in sports equipment. This project involved a complete redesign of the consumer-facing shopping experience and the creation of an internal management system to streamline business operations.

Problems Faced
The existing brand platform suffered from a cluttered interface, making it difficult for customers to navigate complex product listings and service bookings. This made the shopping experience harder from search to checkout.

Design Decisions
Design Decisions
Design Decisions
I redesigned the landing page, product listing, and product detail pages to prioritize clarity and speed. I also streamlined the booking page to reduce friction in the service-purchase flow. The shipping fee calculator was also redesigned to ensure the maximum customer experience.
I redesigned the landing page, product listing, and product detail pages to prioritize clarity and speed. I also streamlined the booking page to reduce friction in the service-purchase flow. The shipping fee calculator was also redesigned to ensure the maximum customer experience.

Design Decisions
Design Decisions
Design Decisions
I designed an internal software suite from scratch, creating a unified dashboard to manage operations. This included specific modules for real-time inventory tracking, sales processing, and data-driven analytics.
I designed an internal software suite from scratch, creating a unified dashboard to manage operations. This included specific modules for real-time inventory tracking, sales processing, and data-driven analytics.

Outcome
Outcome
Outcome
The final design provides a unified ecosystem that improves customer conversion on the store while drastically reducing administrative overhead. The user interface is now focused and user-friendly, while the internal software offers a clear, actionable overview of the business.
The final design provides a unified ecosystem that improves customer conversion on the store while drastically reducing administrative overhead. The user interface is now focused and user-friendly, while the internal software offers a clear, actionable overview of the business.
The final design provides a unified ecosystem that improves customer conversion on the store while drastically reducing administrative overhead. The user interface is now focused and user-friendly, while the internal software offers a clear, actionable overview of the business.
Problems Faced
Problems Faced
Administrators and operations managers lacked a unified interface to oversee the platform's ecosystem. The primary challenges included a lack of feature control to track usage metrics or dynamically gate access to high-compute tools like AR Room Mapping and AI Mold Detection. Additionally, there was zero quality control visibility to audit field measurement accuracy, or verify AI detection confidence scores alongside siloed management for managing user roles, company storage quotas, billing logs, and automated notifications.
The existing brand platform suffered from a cluttered interface, making it difficult for customers to navigate complex product listings and service bookings. This made the shopping experience harder from search to checkout.
The existing brand platform suffered from a cluttered interface, making it difficult for customers to navigate complex product listings and service bookings. This made the shopping experience harder from search to checkout.
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