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Cycling Deals

Cycling Deals

Redesign of eCommerce eCommerce brand specializing in sports equipment

Redesign of eCommerce eCommerce brand specializing in sports equipment

TIMELINE

TIMELINE

October 2025

October 2025

ROLE

ROLE

UI/UX DESIGNER

UI/UX DESIGNER

PLATFORM

PLATFORM

Mobile Application

Mobile Application

Project Overview

Project Overview

Project Overview

Cycling Deals is an Australian eCommerce brand specializing in sports equipment. This project involved a complete redesign of the consumer-facing shopping experience and the creation of an internal management system to streamline business operations.

Cycling Deals is an Australian eCommerce brand specializing in sports equipment. This project involved a complete redesign of the consumer-facing shopping experience and the creation of an internal management system to streamline business operations.

Cycling Deals is an Australian eCommerce brand specializing in sports equipment. This project involved a complete redesign of the consumer-facing shopping experience and the creation of an internal management system to streamline business operations.

Problems Faced

The existing brand platform suffered from a cluttered interface, making it difficult for customers to navigate complex product listings and service bookings. This made the shopping experience harder from search to checkout.

Design Decisions

Design Decisions

Design Decisions

I redesigned the landing page, product listing, and product detail pages to prioritize clarity and speed. I also streamlined the booking page to reduce friction in the service-purchase flow. The shipping fee calculator was also redesigned to ensure the maximum customer experience.

I redesigned the landing page, product listing, and product detail pages to prioritize clarity and speed. I also streamlined the booking page to reduce friction in the service-purchase flow. The shipping fee calculator was also redesigned to ensure the maximum customer experience.

Design Decisions

Design Decisions

Design Decisions

I designed an internal software suite from scratch, creating a unified dashboard to manage operations. This included specific modules for real-time inventory tracking, sales processing, and data-driven analytics.

I designed an internal software suite from scratch, creating a unified dashboard to manage operations. This included specific modules for real-time inventory tracking, sales processing, and data-driven analytics.

Outcome

Outcome

Outcome

The final design provides a unified ecosystem that improves customer conversion on the store while drastically reducing administrative overhead. The user interface is now focused and user-friendly, while the internal software offers a clear, actionable overview of the business.

The final design provides a unified ecosystem that improves customer conversion on the store while drastically reducing administrative overhead. The user interface is now focused and user-friendly, while the internal software offers a clear, actionable overview of the business.

The final design provides a unified ecosystem that improves customer conversion on the store while drastically reducing administrative overhead. The user interface is now focused and user-friendly, while the internal software offers a clear, actionable overview of the business.

Problems Faced

Problems Faced

Administrators and operations managers lacked a unified interface to oversee the platform's ecosystem. The primary challenges included a lack of feature control to track usage metrics or dynamically gate access to high-compute tools like AR Room Mapping and AI Mold Detection. Additionally, there was zero quality control visibility to audit field measurement accuracy, or verify AI detection confidence scores alongside siloed management for managing user roles, company storage quotas, billing logs, and automated notifications.

The existing brand platform suffered from a cluttered interface, making it difficult for customers to navigate complex product listings and service bookings. This made the shopping experience harder from search to checkout.

The existing brand platform suffered from a cluttered interface, making it difficult for customers to navigate complex product listings and service bookings. This made the shopping experience harder from search to checkout.

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Check out more of me on Behance

Want to watch your ideas turn to perfection? Send me an email

Check out more of me on Behance

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